"Me, Myself and I": Evaluation
Process of the evaluation
27/04/13
AB
After working on our film, it fiinally came to the time where we needed to evaluate it. Below are the the questions we needed to answer and how we responded.
Me, Myself and I: Evaluation
In the
evaluation the following seven questions must be addressed:
1.
In what
ways does your media product use, develop or challenge forms and conventions of
real media products?
Our
media project develops what appears to be a stereotypical teenager and people
perceptive of those who are mentally ill is subverted; through the revelation
of her illness as it’s gradually exposed through introducing her personas.
We
used the existing structure of coming of age films: Self-discovery, overcoming
social isolation, finding were you fit, overcoming insecurities and growing up
which is featured in blockbuster films like Juno, Super Bad and The Breakfast
Club. Typical obstacles but exaggerated immensely by May’s DID and so we’ve
also challenged the structure by taking it to the extremes.
We’ve
also challenged real media conventions through our non-traditional production
and through using anchored script where actors’ improvisation revolves around
it. We differ as unlike in real media products during their productions various
gadgets were available to them to help them film, such as dolly’s, tracks and
perhaps even cranes. The shots in our
production on the other hand were improvised to mimic the same effect as these
media conventions.
Another
way we’ve challenged the conventions of film structures is by our distribution
of information for the audience. Our opening scene in comparison to other films
is more sudden, a lot more informative much like recaps from TV episodes; this
is due to our limited time. Other films distribution of information is more
gradual sometimes no information is actually given in their film opening, for
instance: “Catch Me If You Can”.
2.
How does
your media product represent particular social groups?
Our
product represents teenagers with disabilities. The representation of the
disabled in our film portrays them as ordinary, subverting the expectations of
our viewers. An example would be Elizabeth, as she is portrayed as relatively
normal in her scene; nothing out of the ordinary happens. However, Elizabeth is
still a strange character as she is the persona of someone else. We develop
this by revealing the depth of our protagonist and therefore portraying this
social group in a different form than what the audience had originally
expected.
We
subvert the audience’s expectations as information is slowly released;
challenging the notion in the minds of the audiences that it’s easy to
distinguish a person with mental disorder. For example, many media products are
dismissive of the mentally disabled for they’re not part of the plots at all.
They’re characters are not fully developed and they remain a stereotype.
However, when they are the focus of a film; often they are painted in a
negative way. Many are presented as a psychopathic murderer, for example:
Hannibal, Freddie Krueger, Jigsaw from Saw and many others. Our film challenges
this as our main protagonist who has DID unlike those representation is
presented in a more light hearted way. This creates a sense of curiosity and
discovery for the audience than fear and dislike. May is more relatable to
Charlie from “Perks of Being a Wallflower”. Both are social outcasts and are
presented as quite odd but it’s something which is in a way celebrated, a
quality they possess which is liked by the audience. So our film is
conventional in a way that characters with disability are presented as odd but
unconventional as the character is developed to reveal the reason behind their
actions, unconventional as the film tries to explain, tries to help the audience
understand the mentally disabled rather than fear them or be unnerved by them.
Another
social group which we have featured in our film opening are normal teenagers,
portrayed by Jasmine Gothard and Daisy Brunsdon. They have shown how some
normal people may perhaps react to those with mental disability. Possibly
mirroring how some of the audience may react if placed in the same position. As
a result, we challenge their perception of the mentally disabled. The same is
done as well in Violet’s scene in which her peers are actually laughing at her
which challenges them even further. Our film had also shown range of age and
nationalities to illustrate how no one is excused from this. That regardless of age, gender and
nationality there are many people guilty of reacting similarly to the
characters in the film towards May and her personas.
3.
What kind
of media institution might distribute your media product and why?
Since
our film’s low budget, it’s unlikely to be released in the cinemas like
blockbuster films for it lacks marketability. But it may be featured in film
festivals such as the Raindance Film Festival for a pre-promotion. It could
potentially be used by foundations which support people with DID or other
psychological disorders to help raise awareness, organizations such as: Peny
Parks Foundation, First Person Plural, Mind and many others. Our film could
also be used in media studies classes in schools, as our opening is effective
but relatively simple and could help students understand the structure of
creating a film.
Although,
hypothetically if we were looking to actually produce our film, we may decide
to ask “Kickstarter” to help us get funds, seeing as the cost for producing is immense.
We may then decide to sell and market our film online. Perhaps use YouTube to
our advantage and use it to promote our film. We may contact independent film
distributors such as: DogWoof, Independent Film Company or Entertainment Film
Distributors who can help us with sales and marketing throughout UK. Online
avenues may be used instead of DVD creation to avoid possible loss of revenue,
it’s likely we’ll use ITunes to market our film as not only will this save us
money but due to the digital era; everything is becoming digitalized.
4.
Who would
be the audience for your media product?
Teenagers
and people who have been affected by DID are part of our target audience. As
well as these, our film is also designed to attract people who are interested
in the genre of our film; which is mainly Drama. This means that although our
main target audience is teenagers and people affected by DID, any group who has
an interest in dramatic movies would be targeted for our film. It may even
attract certain people who prioritizes their family first as “Me, Myself and I”
celebrates the importance of parenthood and relationship within family and so
mothers may take alike to our film. Couples who have teenagers of their own may
find themselves attracted to the film.
Essentially
our film is about an underdog. In our film we touch on the issue of bullying.
Being bullied can affect a person’s social life and during time at school,
social life is an important aspect as adolescents start to form relationships
outside their family. Often the extent, at which a teenager can enjoy school
and their youth, depends on their social life. This is where peer pressure,
self-searching and crushes happen which will be explored in our film. For the
older audiences, elements of this film could remind them of similar experiences
of bullying they had at school or later on in life. Although bullying is more
common throughout teenage years, there are many people who have been through
similar situations at work.
Seeing
as our film is about a girl with psychological disorder, people with curiosity
in psychology may naturally be attracted to our film. Also curiosity plays a
big role as it intrigues the audience prompting them to see our film and
friends or family of the individual who wants to see it will be tagged along to
watch it with them.
5.
How did you
attract/address your audience?
We
sparked curiosity amongst our audience, prompting them to see our film, at the
very start of our opening while May is cycling and no one can tell where her
destination is. In addition to this, we explicitly say that the movie is aimed
at adolescents for the genre: coming of age often appeals to adolescents as
they find they can relate to the characters. We use editing to gradually
indirectly reveal information for the audience to pick up. For example: the
flashbacks and the dialogues. Although by the end we do directly address our
audience as May breaks the forth wall dividing the characters from the
audience.
We’ve
also used enigma codes right from the beginning of our film, it remains unknown
to the audience who the girl is and where she’s heading. As the scenes proceed
to the clips of the personas questions such as: “What is she doing?” “That’s
the same girl, dressed in different costumes… why?” “Why does that girl dressed
as a man…?” it becomes a fodder to audiences’ curiosity. All stimulates the
audience to become active to try to work out what is going on. Another way
which we’ve attract our audience is through making our film relatable to other
existing texts such as “Perk of Being a Wallflower”, therefor evoking a
discussion a comparison between the two films and so it lures the audience in
as they speculate over our film.
6.
What have
you learnt about technologies from the process of constructing this product?
From making
our film, we’ve learned about the process, the technicalities and the
dedication it takes to create a film. We learnt how to use the Dedo lights, the
filters and the bounce boards to imitate natural light for our film. For
instance: Carefully placing them around the set to avoid creating false shadows
and to avoid noticeable artificial light. We had to be constantly aware of the
sensitivity of the mic, as it was able to pick up the tiniest sounds that can
distract our audience. We were also able to experiment with different video
recording gadgets and discovered that they can be quite beneficial. For
instance: our substitution for the camera with an iPhone when recording
Violet’s scene actually adds realism to our film.
7.
Looking
back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?
Comparing
our film opening now from our preliminary task, we have made great
developments. The quality of work for starters, our film opening had been
recorded by professional technologies while our preliminary was recorded with a
low resolution camera. The editing is much more fluent, we feel that in our
preliminary video; the cuts are pointedly constructed. The editing of our
opening on the other hand seems to have developed sophistication as shots
flowed more fluently from one to another. Unlike in our preliminary task, we
made sure that the editing in our final opening was almost invisible and did
not distract our catch the audience’s attention. The execution of the shots are
also much well-done due to the fact that we lacked technologies to assist us
when filming our preliminary video. For instance, we had no tripod to make the
shots still nor did we have a dolly to help us with panning shots; all of our
shots had been filmed handheld. Furthermore, our sounds had been recorded within
a better mic, not just the built in mic in cameras. We’ve also developed
creative sight as we knew exactly what we wanted to include in each scene in
the opening of our film, what shot to use and what to include in the
misc-en-scene. Everything was well thought of, unlike our preliminary task in
which we didn’t have enough knowledge regarding what makes a successful shot.
After writing our evaluation, we've decided to make a video for our evaluation. We recorded the audio to out evaluation using my IPhone. The editing of the video had to be done on Window Live Movie Maker, and as predicted the MP4 audio file was not supported by Windows Live Movie Maker and so I had to convert the audio file into an MPG. I used an online converter to do this. After the evaluation altogether, I uploaded it on YouTube. The link below should take you to our evaluation:
http://www.youtube.com/watch?v=e1dpRWHVFhs