Wednesday, 12 December 2012

Lesson 08: Marketing and Distribution

Lesson 08: Marketing and Distribution


Recap of lesson on "Marketing and Distribution"
MWE
12/12/12


Marketing and Distribution

For one of our lessons we've started looking at the music industry and the concept of marketing and distribution within the business. We learned new key words such as

Viral Campaign- An advertising method where it uses existing social networks to increase awareness of the product.


Media Platform- Media platforms are social network sites which allows users to integrate one from another. These websites have become a valuable instrument for companies as they work efficiently for advertising.
e.g. YouTube has a function which allows its videos to be embeded on other media platforms such as: Facbook and Twitter.



The following link will take you to our Prezzi which contatins what we've learned.
http://prezi.com/vbp67iqblbsq/marketing-and-distribution/
 

Thursday, 6 December 2012

TV Drama Extract- Doctor Who


TV Drama Extract

06/12/12
MWE



Practice essay on TV Drama Extract "Doctor Who", gender representation.




Saturday, 1 December 2012

Film Proposal

Film Proposal and Film Pitch Feedback



01/12/12
AB




Coming up with the final idea for our film has been a whole process of trial and error. We struggled to come up with a film that represents our company accurately. Our first idea was called the “Dead Men’s Socks” which belonged to the crime and detective genre.

Dead Men's Socks Proposal

 Summary of "Dead Men’s Socks"

George Goffney is an old school detective. He has worked as a detective all of his working life and a few years earlier, cheated on his wife in order to get evidence for a case. When his wife left him, and took their daughter with her, George was at breaking point and attempted suicide.

Jump forward two years: George is in the morgue talking to his friend Ellie who has worked with him for a number of years. (Opening scene to the film). In conversation, Ellie tells George about the two bodies that were brought into the morgue that morning. One is Simon Stallone, a rich man, recently married to Eva Stallone. The other is Dan Mitchell, a poor boy who lives on the streets and in Oxford’s homeless shelter.

Ellie tells George she believes it is suicide but George becomes suspicious when he notices that they are each wearing one dark blue sock and one grey sock.

George talks to Kelly about the bodies as it is his case. Kelly is a young detective and is new to Oxford. Kelly disagrees with officers interfering with the job of pathologist’s in the forensic department and refuses to look at the bodies or listen; she believes it is best to wait for the paperwork to come through. She is blissfully ignorant, relying on computers and mobile phones.

George takes it upon himself to solve the mystery and visits Stallone’s house. When he arrives, his wife isn’t in but the maid is. She explains that the Stallone’s had recently married. She also points out that Simon Stallone never drove his car around Oxford for fear of it being damaged, so she calls a driver for him.

George goes to the gym to talk to Eva. She tells him her husband had been melancholy lately and she believes it was suicide. She is surrounded by ten large men who attend the gym for boxing. Other than herself, the only woman who works in the gym is a young receptionist.

George goes to the homeless shelter to talk to Dan’s father. The people in the shelter live in poverty, young children playing in tattered clothes with broken toys etc. Dan’s father explains that Dan and he run a small taxi service and his son went out onto a job and didn’t come back (Driving Simon Stallone).

George goes back to the gym but this time Eva is on lunch. He calls all the men into Eva’s office and holds up a grey piece of paper to the men with the word Prison written in blue. He asks if any have been there and they all answer but one, Stephen.

George confronts Sven. He explains that when his daughter was younger, they believed she was colour blind. The nurse told him all about colour blindness including the different types. He explains how he realised that Stephen must have Triranopia, a colour blindness focusing mainly on the colours blue and black. He and Eva planned to kill Simon in the sauna and realised that Dan is in there too. (Dan and Simon had become close from Dan driving Simon around). He killed them both and had to redress them, not noticing the different colour socks, dressing them in each other’s socks.

George has Eva and Stephen arrested and explains to Kelly how he did it. He explains that sometimes it is not enough to just look at paperwork or at a laptop.



The actors and actress we will be choosing to play the roles in the film will be teenagers. The fictional world will be set in a society in which no adults exist. This is to encourage teenagers to take interest in drama and arts and to improve the image of adolescents to balance out the negative portrayals of the media about them. We have based this idea of casting on “Bugsy Malone” by Alan Parker, which was child cast suggested by his eldest son. It was purposely casted with children so his offspring can enjoy the film. Our target audience will be teenagers and over and those who are interested in crime shows. It will be rated "12A" as some scence particularly the ones in the mourge is not suitable for those of young age. The film duration will be 120 mins max.

Below is a podcast of us giving our pitch, however I had to change the format of the file as MPEG is not supported by blogger. The youtube link will take you to our podcast:

http://www.youtube.com/watch?v=9rCUmCjtLFY&feature=youtu.be


The main criticism which we received was that why did we decided to only open the roles to teenagers?

Part of the reason why we chose to only work with teenagers is that, finding adults to play the roles will be difficult as we don't know anyone who'll willingly help us. If we choose to only work with teenagers, it will be easy to find people to cast as many of our friends do drama and will be willing to help us. However, there's the problem of realism. As at the end of the day, a teenager trying to play a middle aged man will still look like a teenager, making the film lack sophistication and realism. "Bugsy Malone" worked because of the genre: comedy and musical worked with children cast as it emphasised the comedic element within the film. "Dead Mens Sock" however, is strictly a crime based film. Seeing teenagers play roles which are older than them will only make the whole production farfetched and tacky, causeing the film to lose its credibility.

Friday, 30 November 2012

Production Company name and Indent.

Production Company name and Ident.




29/11/12
AB



For our main course work we were to create our own production company name and ident in groups. We've come up with a few design for our logo and alternative names, but in the end we decided to stick with "Crane Shot Productions". We have made a podcast explainging in detail about our production company. However, blogger doesn't support audio files but it does allow videos to be embedded on posts and so in order for me to upload the podcast, I will have to convert it into a file which will be supported by blogger.


As presented at the screenshot on the right, and error message comes up when an MPEG file is attempted to be attached on a post. It's preventing me from putting the audio file with the post and so it must be converted into another type of file.





The plan is to put the audio file into a video and so it can be put on the blog. However, even "Windows Movie Maker" is not compatible with MPEG files and so it must be converted into another audio file.







And so, I found an online file converter which allowed me to convert MPEG into MP3 file. By converting the file, it will allow me to use it on Windows Movie Maker to make a video and then to upload that video on YouTube so it can be embedded on the post.

This is where I pick which format I want the MPEG to be converted into, as you can see it can be converted into other formats but MP3 is specifically needed fo this task.
 

And this is the newly converted file being used in Windows Movie Maker.




The following link will now take you to our film production podcast. It is set as "unlisted" and so it can only be accessed by those who possesses the link.

http://www.youtube.com/watch?v=eiq9lnI6eG4&feature=youtu.be

Wednesday, 14 November 2012

TV Drama Extract- Hotel Babylon


TV Drama Extract

14/11/12
MWE


Practice question on TV Drama Extract "Hotel Babylon". Representation of Ethnicity




Thursday, 8 November 2012

TV Drama Extract- Primeval (Developed)


TV Drama Extract

08/11/12
MWE


Developed essay for "Primeval" Gender Representation


Tuesday, 6 November 2012

TV Drama Extract- Primeval


TV Drama Extract

06/11/12
MWE


Practice TV Drama Question on the extract of "Primeval".

Question focus: Gender representation