Casting for "Me, Myself and I"

Casting for "Me, Myself and I"

 For the filming of our opening, only 7 characters make show (5 of them are played by the same actress of course).

21/01/13
AB
 

Vita Oldershaw as May Stanwell

Vita Oldershaw is a British actress, voice artist and Dancer. Who haveplayed Hermia and Puck in separate productions of A Midsummer Night’s Dream, Betty in Oliver and Queen Cole in The Mummer`s Play.  Her film work includes educational English language videos and voice-overs for Immersive Education.

She played the lead, Dorace Damour in Heavenly Mane a short film which went to Cannes film festival (2010) directed by Oscar Oldershaw. She is also currently appearing in the feature film World War Z by Paramount pictures starring Brad Pitt, due to be released 2013.

Vita is a very competent dancer, having danced in professional operatic productions and at the Oxford Playhouse and Pegasus theatre. Her recent credits include dancing in Resolution! (2012) at The Place.

http://www.firstvoiceagency.com/vita_oldershaw.php

http://www.secondskinagency.com/profiles/tv_film_theatre/vita_oldershaw.htm

http://vimeo.com/13976756

 

 

Tamsin Heatley as Jackie Willis (Therapist)

British actress and voice artist Tamsin Heatley  has played roles in several popular drama series including Eastenders, Cracker, Casualty and The Bill. Her latest role was as Petula in the theater version of Dinner ladies. She has also been heavily involved in children’s television. Recent work includes Dirk Gentley`s Holistic Detective Agency for Radio 4, The mum in ITV’s Horrid Henry, and Little Bo in The Roly Mo show.

 

Other TV includes the role of Bella in the BBC’s BAFTA Award Winning Show The Tweenies, the voice of Baby Pom and Bessie in BBC’s The Fimbles and playing Grandma Baalwen in the Baaas for S4C. She also has numerous theatre credits to her name including plays at the West Yorkshire Playhouse, numerous productions with Theater de Complicite and Lumiere and Son.

http://www.tamsinheatley.co.uk/

http://www.imdb.com/name/nm1052583/

 

 

http://www.firstvoiceagency.com/tamsin_heatley.php

http://www.secondskinagency.com/profiles/animatronics_puppeteers/tamsin_heatley.htm

 

 
 Giles Oldershaw as the mistaken business man

Giles is an accomplished and versatile character actor, voice artist and Artist. His considerable experience covers mainstream drama productions including David Copperfield, Vanity Fair and The Mushroom Pickers and feature films, such as Shadowlands, directed by Sir Richard Attenborough, Dinotopia and Agatha Christie`s Marple. His most recent work includes Nulepsy a short film and the feature film World War Z by Paramount pictures starring Brad Pitt, due to be released 2013.Giles has also appeared in a variety of commercials: Midland Bank; Woolwich; Mc Ewan lager; Shreddies; Qualcast Lawnmowers; National Lottery Instants; BP & British Gas.Giles is extremely experienced in Theatre working for many companies including Lumiere and Son.

 

 

http://www.imdb.com/name/nm0646110/  

 

http://www.secondskinagency.com/profiles/animatronics_puppeteers/giles_oldershaw.htm

http://www.gilesoldershaw.co.uk/artwork /

From Sammie's scene:

Jasmine Gothard as Girl 1
 
Daisy Brunston as Girl 2

From Violets scene:


Chris Lam as Boy with camera 1

Ying-Wai Tse as Boy with camera 2

Erine Limbo as Girl 1

Valerie Bertumen as Girl 2

Shannen Allen as Girl 3

Maria Malmberg-Lovatt as Girl 4

 

Early Stages of "Me, Myself and I"

Early stages of "Me, Myself and I"

Collective work during the early stages production of "Me Myself and I"

21/01/13
AB


During the early stages of our production, after writing the plot we've designed a time frame for our
Collective work during the early stages production of "Me Myself and I"








Each frame indicating how we roughly we want each scenes to be like and how long we intend them to be.


We've also made a shooting schedule when we planned on filming and what scenes to film.







However, as it turned out; overall we only needed three days to film all scnese which were spread out during the holidays.




And what will roughly happen in our shots

Genre in "Me, Myself and I"

Genre in "Me, Myself and I"

Further research regarding  representation of disability and genre.

AB
21/01/13

                                           Genre in “Me, Myself and I”

 

Genre is a vital part in any production, whether if it’s for songs, books or films. A fundamental rule about genre (mainly speaking in films) whether it’s horror, drama or comedy etc. Is that there are things that are repeated which are alike to similar movies of the same kind but they also have their difference to make them stand out and be an individual. The repetition brings comfort to the audience and is often what dictates what genre the film may be as it can be compared to other films which it’s alike to. This doesn’t mean that genres are fixed, that they have a strict framework to work in. No, they have to adapt with time or they won’t sell.

Our film “Me, Myself and I”, doesn’t belong to a strict genre. We’ve purposely done this to expand are target audience and marketing. Our film can be put under comedy, drama, coming of age, romantic comedy etc. Part of the reason why this is because, our film is tackling the serious issue of DID. It’s not a material which can just be thrown into comedy. We want to illustrate how serious it is but also do it in a way where it won’t cause uneasiness to the audience; the material must be handled with care throughout the film as the last thing we want is to be accused of insensitivity. We inserted comedic aspect in the film to make the process of addressing the issue less daunting for the audience. Ideologically, the genres should offer some reassurance for the audience. As by labelling them which the following genres, it will give them some rough indication of what the film will be like. If we solely label the film as drama and the audience are given no indication that the film contains some comedic element, it can cause confusion, discomfort and possibly offend viewers. 

Different genres also attract different people. Our film’s really directed more at the female audience than the male. This is as the chosen genres for this film will naturally attract the effeminate side of the audience. So to be precise, our target audience are female, adolescents and over. 

To avoid being accused of insensitivity towards the mental disability, we’ve watched a few clips in which disability is represented. This is to also try to convey an accurate interpretation of those who suffer from DID. A film which really helped us get our grounding is the movie “Inside I’m Dancing” though it’s quite different in terms of the focus from our film since it’s about two physically disabled men, it still made us to try to make us handle the characterisation of May as close to reality as possible. Another character which we’ve studied is Becky Jackson from the American comedy “Glee”. Becky like Rory O’Shea suffers from a disability, but she has Down’s syndrome. What we’ve noticed after studying the characters is that all of them longed to be treated equally, to have the same rights as others despite their disability. This will definitely be a trait which we hall adapt in our film.

TV Drama Extract- Fingersmith

TV Drama Extract

18/01/13
MWE

Practice question on TV Drama Extract- "Fingersmith", representation of gender.

Case Study on Marketing and Distribution

Case Study on Marketing and Distribution

Study on Marketing and Distribution technique by contemporary artist, Rihanna.

MWE
23/12/12

 

Marketing and Distribution- Rihanna

 

The internet had taken the marketing and distribution of music to a whole new level. It has seized every single part of the globe and had become a powerful tool for the music industry to market their product and promote their artists. This can be seen clearer when analysing big record label companies and their marketing strategies. An example of a multinational record label company would be “DefJam” which is subsidiary to Universal Music Group, this is where song artist Rihanna is signed. Although, RIhanna is not just an ordinary artist as she is one of the most iconic musician, a key figure in mainstream music. This makes her DefJam’s priciest musician, taking in the highest income to the company. Her popularity amongst the public is a key element to selling her products, having great fan base across countries. Considering that Def Jam is a multinational industry, they have the money to spend on advertising their products and artists and still make huge profit. Record label companies use vast selection of social media platforms, one of the most well known example would be “YouTube”, a video- sharing website. It is used universally and so millions of people have access to this website, it is commonly used to listen to music. This had been used by record label companies to their advantage.

The screenshot above shows a typical YouTube page after typing a key phrase on the search bar, the website will then look for videos which are relevant to the typed word. In this case, I’ve typed “Rihanna” and immediately the website shows music videos by the artist. If you look carefully, all of the following videos have been uploaded by “RihannaVEVO”. VEVO is a music video website where the 4 leading major record labels (Sony Music Entertainment, Warner Music Group, Universal Music Group and EMI) share music videos of their artists single to advertise them.   

 

This is a video page; observing the YouTube page, all of its functions have been thoroughly used to promote the artist and their songs. In the information box, a web link is presented where people can pre-order the upcoming album of the artist, advertising the album heavily. It is constantly encouraging its audience to purchase the product. Beneath the “like button” two links are present: “Rihanna” leads to Rihanna’s VEVO channel on YouTube where many more of her songs can be found and the user has the option to subscribe to her channel. By subscribing, they are promptly updated about the artist’s latest future debut. “iTunes” is a link which takes the user to iTunes website, another social media platform specializing in music and digitally converged with apple.

iTunes is another social media platform created by Apple, it has its own store where music and videos can be purchased to be used on Apple devices, e.g. iPods, iPhones etc. which are gadgets commonly owned by many. iTunes had completely changed the way we listen to music, becoming the main avenue of sales for record label companies. iTunes enables its clients to purchase music online and advertise its partners products. It has become a key element for record labels companies marketing and distribution. iTunes had developed over the years, enhancing its function which also helped to market products of several artists. Its features such as: “iTunes Match” and “Genius” have helped increase sales and popularity of artists. Genius provides songs which are of similar genre as the recently bought song on iTunes store, or songs which had been done by the same artist. iTunes provides offers to its consumers to encourage them to buy more products.

Small record label companies would not be able to spend as great amount of money advertising their artists unlike elite record label companies who have formed partnership with other companies to increase the company’s sales. Big record label companies also gives freebies which can be picked up from stores. The image below is an example. The card provides free download of one of the artist’s song on iTunes. The marketing doesn’t stop there as clothes had been designed based upon an artist’s single. Which again is encouraging consumers to purchase the artists album?

In conclusion, as consumers we are constantly being bombarded by suggestive messages to buy products whether it’s from TV adverts, freebies, advertisement banner online etc. Due to the wealth multinational record label companies possess, they have the ability to spend great amount on marketing their products globally.



Lesson 09: Media Consumption and Audience behaviour

Lesson 09: Media Consumption and Audience behaviour

Relationship between the Audience and Media Consumption  

MWE
23/12/12

Media Consumption and Audience behaviour

The Internet has changed the relationship between consumers and the media. This is also due to digital convergence and technological convergence. Digital convergence is the merging of 4 main industries into a conglomerate: 

·         IT

·         Consumer Electronics

·         Telecommunication

·         Entertainment

They have all merged into one platform to deliver dynamic experience for users. This also means digitalizing traditional Medias such as the radio and the TV.

Technological convergences are gadgets which apart from its primary purpose, is able to perform other functions- accessing various media platforms. For example: IPhones.

Together, these two elements had completely changed our lifestyle, not just by the way we listen to music but also by watching shows on TV, reading the newspaper etc. Digital convergence has digitalized radio, we can now listen to the radio using the internet and technological convergence has provided us access to this. It has also affected our media consumption, for example; many own gadgets which can perform technological convergence. Prime example would be an iPhone. I myself own one and due to digital convergence and its multiple functions it has allowed me to connect to YouTube and ITunes, which are both iconic media platforms for music. In the past, people would need to go to music stores and buy records; tapes or cd’s of songs to be able to listen to them and would need a music playing device (e.g. cassette player, record player) to listen to them. This limits the opportunity of listening to them, only being able to do so when they’re perhaps at home. Music was not as portable as it is now. Thanks to technological convergence, we are able to listen to music anytime and anywhere which also has allowed us to do multitasking. Purchasing music doesn’t include leaving the house now either, consumers can go on ITunes and buy tracks online or on their gadgets. These new developments, had saved time for many and encouraged sales within music industry.

 

Lesson 08: Marketing and Distribution

Lesson 08: Marketing and Distribution

Recap of lesson on "Marketing and Distribution"

MWE
12/12/12

Marketing and Distribution

For one of our lessons we've started looking at the music industry and the concept of marketing and distribution within the business. We learned new key words such as

Viral Campaign- An advertising method where it uses existing social networks to increase awareness of the product.

Media Platform- Media platforms are social network sites which allows users to integrate one from another. These websites have become a valuable instrument for companies as they work efficiently for advertising.
e.g. YouTube has a function which allows its videos to be embeded on other media platforms such as: Facbook and Twitter.


The following link will take you to our Prezzi which contatins what we've learned.
http://prezi.com/vbp67iqblbsq/marketing-and-distribution/