Lesson 02: Anchorage

 Lesson 02:

Recap of the lesson about "Anchorage".

18/09/2012
MWE

 

                                                            Anchorage

The viewer/ audience is said to be "all at see" in a media world full of potential meanings.... There is no such thing as a fixed meaning. The BEST media producer can do is to only anchor the viewer/audience aournd prefered readings.

This is anchorage.









SO what is anchorage again? Well anchorage is an element in the picture which informs the audience what the picture is specifically about. The most frequent form of anchorage is in the form of text.
Let's look at the stuff below to learn more about this "anchorage"....

This is the original picture. From here we're told that the poster is obviously about the Disney film "Up... Now to the eyes of those who are not familiar with the film, they would have no idea whatsoever what this is about, and so they rely on the title on the top right to tell them what it's about.

Now lets look at the other photo:


















I've covered the the title on the top right. Now if a person looked at this and they had no idea what its about they wouldn't know that it's a film or what it's called or what its about. HOWEVER, they would be able to interpret what they can see and it would be a fairly educated guess.

They may say that since it's an animation it's a kids film,  a family film which the target audience are of young age. They would be able to guess that the story revolves around the old man, the boy and the bird. Eventhough their guesses are not as accurate, they can still put meaning in the image. SO this means that the title must be the anchorage! As the title PIN POINTS more accurately or should i say, ANCHORS what the poster is about.